Marketspace Advisor

Cookies and Privacy: Where to From Here?

The Wall Street Journal  ran an article (password-protected, alas) on June 16 titled "Marketers Promote Good Cookies", in which they discussed some of the challenges posed by these now-staples of Web-based software  , as well as some associated solutions being considered.

If you are interested in how cookies work, to better appreciate this article and what it might mean for you, this book chapter on user tracking by my friend Philip Greenspun might be useful. 

ABC’s of SEO – David George

From Portals and KM, published by my friend Bill Ives:

"David George has written a helpful book, ABC’s of SEO – Search Engine Optimization Strategies. David started using the web as a Unix kernel developer at Seimens. He then worked at some of the large consulting firms including my former employer. He now lives in southern France which is a good thing.

Freaky Incentives

Review of "Freakonomics" -- research into consumer incentives, very relevant as we think of  how to move customers among interfaces