I came across a pretty interesting site today called SeenON! which aims to be "the definitive source for products seen on screen.” The site is owned and operated by NBC Universal through a partnership with DeliveryAgent.com, which specializes in “shopping enabled entertainment” (i.e., selling products related to entertainment content).
The site offers a good illustration of how many Web 2.0 sites are providing new and better ways to source, filter, and monetize content.
Regardless of whether it succeeds or not, sites like SeenOn! (Glam.com is another example) offer a preview of how verticals such as fashion and beauty are likely to evolve – this includes:
· Using lightweight production of specialized content through aggregation, user-generated content, and blogs
· Offering better ways to filter and sort content through social intelligence (e.g., tagging and voting), behavioral targeting, and customizable filters
· Enabling active user participation and social interaction
· Enabling commerce through affiliate links