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    Marketspace Advisory is a strategy consulting firm focused on improving its clients' customer-facing interface systems and associated channel migration challenges.

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May 10, 2006

Future SEM

A glimpse at the future of search engine marketing at Yahoo, from the advertiser perspective.  Especially interesting: geographic targeting, click-share projections based on hypothetical bids, and integration of search and display ad networks (look out, DoubleClick et. al.)

Yahoo executives describe what changes advertisers can expect from the oldest search marketing platform.


[ClickZ News]

Posted by on May 10, 2006 at 09:15 AM |

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