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February 02, 2006


Russ Pillar

I applaud the creative team's effort at News Corp and believe all avenues are worth exploring as we participate in the development not only of new interactive media but new consumer behaviors, too. The formula, at least, is tried-and-true: at its most basic, how is a set of ongoing blog entries about a fictional character any different than what Orson Welles did on October 30, 1938 with a radio broadcast for his War of the Worlds?

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