Jeffrey holds forth at Experian's Vision Conference at the Wild Horse Pass Resort in Phoenix yesterday.
While bankruptcy law changes appear to have been digested in the normal course of business, detecting and responding to identity theft and other fraud remains on the front burner. Though these challenges get tougher as the amount of information on the web about each of us continues to increase, it's clear vendors are investing heavily and creatively to keep up with new services. It will be interesting to see how pricing for these services evolves -- how much will be charged directly to consumers, versus how much is subsidized for them by financial intermediaries, even merchant alliances, and maybe even governments through laws capping liability. Of equal interest and greater relevance to marketers -- what changes can be made to interfaces, either alone or in combination with data and solutions from vendors like Experian, to detect fraud even sooner?
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