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July 22, 2005


Silvia Springolo

Cesar, an example of bluetooth marketing is the ad campaign recently launched in UK to promote the latest album of Coldplay, X&Y.

Six of Maiden’s Transvision screens at six London mainline stations are used to send content via Bluetooth technology to handsets when a trailer for the band is shown.


I think it is still too early to assess the impact of this new way of marketing, but would be curious to see how many people thought this was spam, versus relevant advertising.

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