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    Marketspace Advisory is a strategy consulting firm focused on improving its clients' customer-facing interface systems and associated channel migration challenges.

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June 21, 2006

Three Gems From IT Conversations

via Phil Windley's weekly message:

The Future of Entertainment - Web 2.0 2005 (Rating: 3.0)

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A diverse panel of players in the current and cutting edge of entertainment discuss the future of entertainment at this panel discussion from Web 2.0. Mark Cuban, Michael Powell, Evan Williams, and Reed Hastings share insights about the effect of the increased availability of broadband on entertainment delivery and discuss the conflict between the forces of control and the forces of freedom. They also discuss the future of content delivery, the inherent differences between audio and video, and the trade-off between convenience and quality.

http://ipost.com/rd/9z1z3e58m4ii8v9q5b4q17v6f4rdkp38uk91k2qbj60

Social Applications - Where 2005 (Rating: 3.2)

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The future of social mobile applications is wide open, according to the Where 2.0 Social Application panelists. They expect to see many new applications with clean, rich client interfaces that provide significantly more functionality and managability than is currently available. However, they are all quick to point out that the future is as much about social aspects as about the technology. The discussion focuses on breaking down barriers and energizing participation, as well as controlling usage and unforeseen behaviors.

http://ipost.com/rd/9z1ztr9e45hqvj68ntqo935ju9kna9r8dg28gi5hceg

Seth Goldstein - Applications for the New Attention Economy (Rating: 3.7)

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The new Attention Economy is grabbing the attention of alpha geeks and businesses hoping reap the rewards of innovation in this emerging marketplace of clickstreams. In this talk, Seth Goldstein introduces us to Root Markets' Root Vaults, one of the first applications to make use of the data provided by the AttentionTrust's Attention Extension. These new applications and analytical tools help individuals take charge of their own attention data in order to understand patterns, share with others, and harness attention's growing economic value.

http://ipost.com/rd/9z1z2ig3bga9pm3udphaf7g1nsbdt7l8pmnurvb82mg

March 07, 2006

Parsing Terry Semel

I just finished listening to this IT Conversations podcast of an interview with Yahoo's Terry Semel from the O'Reilly Web 2.0 conference last year:

http://www.itconversations.com/audio/download/ITConversations-844.mp3

Semel was knocked by the digerati as too old-school to help Yahoo compete effectively with Google.  He does apply a "the-way-you-win-is-to-have-both-great-content-and-distribution" framework to Yahoo's strategy, but what this interview reveals is an appreciation of the equal importance of technology in the mix (for aggregating and syndicating that content), and an open-minded aggressiveness about balancing deals to scoop up others'  innovations with Yahoo's own home-grown stuff.  Also interesting to hear him comment on Google, its evolution from a search tool to a portal, and how that compares with what Yahoo has done so far.

More on Yahoo:  this podcast of Paul Levine's (GM of Yahoo Local) talk at Where 2.0 on the "architecture of participation" (a term he borrows from Tim O'Reilly):

http://www.itconversations.com/audio/download/ITConversations-807.mp3

If you're not familiar with Web 2.0 stuff like map APIs and tagging, this might be useful to help familiarize you with these services as Yahoo implements them.  If you are, this will be less interesting and feel more like an ad for Yahoo's experiments.

(Remember to point your podcatcher to Marketspace Advisor's feed if you're interested in subscribing to other podcasts we distribute from here.)

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